24 March 2010

Social Media, Demystified: Prof. Sree Sreenivasen on linking, tweeting, and earning attention

Sree Sreenivasan, workshop for NBCC membership, 2010 from Sonnet Media on Vimeo.

I've become quite the little videohead. For ages I would save up my podcasts and listen to them while running, but recently I've taken to adding a little visual fun to my morning treadmill dates. This particular AM, I watched Prof. Sree Sreenivasen, Dean of Student Affairs at Columbia Journalism School (among other things), give a talk on social media at an NBCC membership meeting. It was worth the time, but if you're particularly low on time, here are some of the great points:

*Be a good pointer! Sreenivasen advises that to be successful in social media we must become "pointers". Quite often, we take on social media from a broadcast perspective, generating loads of content, and this is not nearly as important as listening and pointing (read: conducting scans and linking).
*Remember we have the attention span of a gnat. Sreenivasen joins Les Hinton in predicting that the scarcest resource of the 21st century will be human attention span. I agree.
*How to avoid becoming a social media slave. The lure of twitter is that it is e-mail without the guilt. If you miss a few tweets, so what?! Sreenivasen points out that anything with real importance is bound to bubble up again at some point.
*Twitter Tools 101. What to use and how. Sreenivasen suggests: Twiangulate, Hoot Suite, and Twittersheep.

Hope you enjoy. Oh, and happy hump day!

1 comment:

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