20 December 2009

The Economist: The Harry Potter economy

"Great media products start trends. “Star Wars” showed studios there was money in toys. Harry Potter has educated publishers about appealing both to children and adults. It has taught studios how to make and sustain blockbuster franchises and how to deal with fans. Perhaps no children’s book series will match Ms Rowling’s for many years. Given the rise of digital media and piracy, Harry Potter may be seen as a high-water mark in the industry."

This was one of my train reads last night. Interesting bits and definitely worth a glance.

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